Before we get started, let us understand the purpose of a website visitor tracking software.
Broadly speaking, the term “website visitor tracking” could mean different things.
1. Tracking Website Behavior
This shows how visitors interacted with your website. The pages they visited, how long they stayed, what content they spent maximum time with, and how they ended the session. For example: Mixpanel, FullStory, Crazy Egg, etc.,
2. Identifying Website Visitors
This shows who visited your website. It reveals the geolocation, firmographic data of the organization, verified information of key decision-makers, along with the content or pages they are interested in. For example: RoundView, LeadFeeder, Act-on, etc.,
3. Measuring Website Analytics
This shows user characteristics and buying funnel analytics. These are traditional web analytics tools mostly used to understand how your website is performing with respect to usability and traffic. For example: Google Analytics, HotJar, SimilarWeb, etc.,
In this article, we are going to discuss some of the top website visitor identification tools.
Website visitor identification tools or software are specifically very helpful for B2B companies where they are most interested to know the clicks from specific companies or target accounts that help contact them directly or engage them better in a personalized journey.
1. LeadFeeder
What is their Pitch?
LeadFeeder website visitor tracking software pitch is pretty simple. It shows the companies visiting your website, the channel from which they found you, and what are they viewing on your site.
Major Features
- Identifies unknown website visitors.
- Reveals the behavior of the companies visiting your website.
- Helps create behavioral and demographic filters to segment the leads.
- Automated lead scoring based on the web activity.
- Provides the contact information of key decision-makers from the data service providers.
- Synchronization with your CRM.
What doesn’t work in its favour?
- Contacts quality.
- Unable to identify the details of remote workers.
- The tool requires quite a bit of manual work.
Analysis
- The accuracy is not 100% and it is difficult to totally rely on it.
- If you are a small business, with low traffic, this product is not much useful.
- Relies only on IP to identify website visitors will not work much as a lot of people are working from home today.
Verdict: It’s not bad, but you cannot totally rely on it
2. LeadForensics
What is their Pitch?
LeadForensics website visitor tracking software calls itself a “global leader” in website visitor identification but they do the same thing as other website visitor tracking software such as identifying website visitors, understanding behavior, and insights on marketing campaign performance.
Major Features
- Identifies unknown website visitors.
- Reveals the behavior of the companies visiting your website.
- Helps create behavioral and demographic filters to segment the leads.
- Automated lead scoring based on the web activity.
- Provides the contact information of key decision-makers from the data service providers.
- Syncs with your CRM.
- Reveals marketing campaign performance (Not available in LeadFeeder).
What doesn’t work in its favour?
- Variable and complex pricing model.
- Details of remote workers are not possible to collect.
- Over-promising but under-delivering.
Analysis
- Many customers using LeadForensics complained about its complex pricing model. Some feel it is simply over-priced.
- There are issues with the sales and customer support team.
- Relies only on IP to identify website visitors will not work much as a lot of people are working from home today.
Verdict: Lost its value among new competitors today
3. RoundView
What is their Pitch?
RoundView website visitor tracking software is a core part of their “Conversion Acceleration Platform.” It not just identify your website visitors but also helps to engage and convert through chatbot and account-based marketing platforms.
Major Features
- Identifies unknown website visitors.
- Reveals the behavior of the companies visiting your website.
- Helps create behavioral and demographic filters to segment the leads.
- Automated lead scoring based on the web activity.
- Provides the contact information of key decision-makers from the data service providers.
- Syncs with your CRM.
- Reveals marketing campaign performance (Not available in LeadFeeder).
- Helps to identify remote workers and work from home employees by striking a conversation with them thru chatbot (Not available in LeadFeeder and LeadForensics).
- Account-based marketing platform runs automated ABM campaigns once the visitor is identified (Not available in LeadFeeder and LeadForensics).
- Alerts sales team instantly when target accounts are on the site or they filled the lead form. (Not available in LeadFeeder and LeadForensics).
What doesn’t work in its favour?
- Low brand awareness.
- Undisclosed product price.
- New entrant in a pretty crowded market.
Analysis
- A website visitor tracking software that does things more than what it is meant to do.
- Having a conversational chatbot as an additional tool to track website visitors is an innovative idea.
- The product is focused more on conversion than just generating leads is a lot of value.
Verdict: Well-rounded product for identifying leads and conversion. Best bet.
Important Note: Since RoundView has several features over LeadFeeder and LeadForensics. Here on, let’s compare the rest of the website visitor tracking software with RoundView and figure out a winner at the end.
4. Clearbit
What is their Pitch?
The website visitor tracking software from Clearbit is called “reveal”. It helps in unknown website visitor identification, understanding buyer behavior, and provides website and chat personalization based on firmographic data.
Major Features
- Provides default features of other competitors like identifying unknown website visitors, buyer behavior, firmographic details, lead scoring, and synchronization with CRM.
Plus
- Website personalization based on firmographic data (Not available in RoundView yet).
- Personalized chat based on firmographic data.
- Alert sales team when target accounts show intent or action.
What doesn’t work in its favour?
- Website personalization and personalized chat are only based on firmographic data which is tough to obtain if they are tracking visitors using IP addresses only.
- Chat is a rule-based and not a conversational one.
- Pricing model is not standardized or revealed openly to buyers.
Analysis
- Clearbit Reveal is a convincing website visitor tracking tool with website personalization being an interesting feature. However, we are not sure how it works in different use cases.
Verdict: An interesting package but not conversion-focused
5. Leadinfo
What is their Pitch?
LeadInfo website visitor tracking tool throws the same pitch as other alternatives like unknown website visitor tracking, lead generation, etc., However, it provides screen recording and easy to create lead gen forms as an added value.
Major Features
- Provides default features of other competitors like identifying unknown website visitors, buyer behavior, firmographic details, lead scoring, and synchronization with CRM.
Plus
- Screen recording gives detailed browsing activity of visitors (Not available in RoundView).
- Allows to create quick lead forms (Not available in RoundView).
What doesn’t work in its favour?
- Few customers say visitor identification is not precise and there is a mismatch in data provided.
- Screen recording feature is not part of the main package and is sold separately.
- Breakdown issues were reported.
Analysis
- LeadInfo works just like other website visitor tracking software. Screen recording can be seen as an advantage but the feature looks like an afterthought.
Verdict: Capable
6. Act-on
What is their Pitch?
Website visitor tracking is a part of its marketing automation platform and it is termed as an “Act-On web beacon.”
Major Features
- Provides default features of other competitors like identifying unknown website visitors, buyer behavior, firmographic details, lead scoring, and synchronization with CRM but, nothing more.
What doesn’t work in its favour?
- Website visitor tracking is not a standalone product.
- An overly complicated product.
- Plans start at a hefty $900.
Analysis
- Since the brand itself promoting its product as a marketing automation platform, people who are looking solely for a website visitor tracking software need not choose this as it just complicates the process.
Verdict: Skip this if you are just looking for a website visitor tracking tool
7. Leady
What is their Pitch?
The pitch of Leady website visitor tracking software is pretty straightforward, “Identify and qualify the companies visiting your website, even if they don’t fill out a contact form.”
Major Features
- Provides default features of other competitors like identifying unknown website visitors, buyer behavior, firmographic details, lead scoring, and synchronization with CRM but, nothing more.
What doesn’t work in its favour?
- Doesn’t have any unique features
Analysis
- Leady is just like any other website visitor tracking system. Crazy Egg mentions that it takes visitor identification game to a different level than the rest by identifying company and individual visitors, but in reality that is not the case. One thing that works in its favor though is the low starting price.
Verdict: Nothing special
8. Albacross
What is their Pitch?
Albacross website visitor tracking software collects intent data of website visitors to help you increase relevance and accelerate revenue.
Major Features
- Provides default features of other competitors like identifying unknown website visitors, buyer behavior, firmographic details, lead scoring, and synchronization with CRM.
Plus
- Account Based Marketing.
- Website Personalization.
What doesn’t work in its favour?
- It doesn’t have a conversational chatbot like RoundView or a personalized chat like Clearbit.
- Pricing plans are not open for the buyers.
- In-app data visualization is not available.
Analysis
- Albacross is relatively a new product and launched only a few months ago. The product is undergoing several updates recently. Its integration capabilities are pretty basic.
Verdict: Full potential is yet to be seen
9. Happierleads
What is their Pitch?
HappierLeads pitch their website visitor tracking software to identify your B2B website visitors that work remotely. While the term “remotely” might catch many people’s interest, let’s look at how it works in the real world.
Major Features
- Provides default features of other competitors like identifying unknown website visitors, buyer behavior, firmographic details, lead scoring, and synchronization with CRM but, nothing more.
What doesn’t work in its favour?
- No uniqueness to the product.
- Not able to see the potential customers’ journey very well.
- Engagement data and analytics are not up to the mark.
Analysis
- Happierleads is just like every other website visitor tracking software and it doesn’t bring anything new to the table. Further, it doesn’t mention how it identifies remote workers, unlike RoundView.
Verdict: Passable
10. Visitor Queue
What is their Pitch?
VisitorQueue website visitor tracking software pitch is very simple, “identify your website visitors”
Major Features
- Provides default features of other competitors such as identifying unknown website visitors, buyer behavior, firmographic details, lead scoring, and synchronization with CRM but, nothing more.
What doesn’t work in its favour?
- No uniqueness to the product.
- It does not show what content was viewed by potential customers.
- Customers say there is a 15-minute lag before the data is available.
- Sometimes contacts are not provided.
Analysis
- Visitor Queue is pretty basic and simple just like its pitch line. But, it starts at very low pricing though.
Verdict: Very Basic
11. VisitorTrack
What is their Pitch?
Just like Visitor Queue, the VisitorTrack pitch is pretty straightforward – identifying anonymous website visitors and what they have been researching across the web.
Major Features
- Provides default features of other competitors such as identifying unknown website visitors, buyer behavior, firmographic details, lead scoring, and synchronization with CRM but, nothing more.
What doesn’t work in its favour?
- No uniqueness to the product.
- Contact data is limited.
- Pricing plans are not openly available.
Analysis
- Works just like every other website visitor tracking software and doesn’t bring anything new to the battleground.
Verdict: Average
Note: Apart from the above-mentioned sellers, companies like Sharpspring, ZoomInfo, Zoho Sales IQ, Hubspot Sales Hub also offer website visitor tracking software. But they are part of their larger marketing automation tools and do not come as a standalone product. Standalone products are easy to use, flexible, and cost-effective.
A Logical Conclusion
Now, we come to the moment to pick the winner.
Based on the above analysis, it is evident that RoundView and Clearbit are having a lot of features and advantages over others.
Although website personalization is not available on RoundView yet, it matches up with Clearbit by providing a conversational chatbot.
Conversational chatbots aids in conversational marketing and many marketers will agree that contextual conversations engage customers better and convert faster.
Further, with RoundView you also do not have to worry about identifying the details of remote workers and work from home visitors as it uses conversation to collect information.
So clearly, RoundView is the better bet over Clearbit and the best website visitor tracking tool of all.
Schedule a demo of RoundView website visitor tracking software and witness its amazing capabilities today.
