E-Book: How To Reduce Cart Abandonment With Conversational Chatbot
Table Of Contents:
Cart abandonment is a much bigger problem than you think.
Amazon, Walmart, and every other enterprise-level to small, medium-sized eCommerce company face this issue – resulting in poor website conversion rates.
Forrester’s research found that eCommerce brands lose nearly 18 BILLION DOLLARS in yearly sales revenue due to cart abandonment.
Baymard Institute figured that the average cart abandonment rate across industries is 69.5%. It means 3 out of 5 customers abandon carts!
Although there are a few solutions available for online companies to reduce the cart abandonment rate, this eBook addresses its pros and cons and explains why conversational AI chatbot is a better alternative.
By the end of this eBook, you will learn how to trigger personalized chat messages to customers who have abandoned their carts and influence them to finish the transaction process – before they leave your website.
Allow us to give you a brief overview of the chapters covered in this eBook.
Chapter 1: Why Cart Abandonment Still A Real Problem
Cart abandonment is still a “real” problem for eCommerce and B2C online companies because the existing solutions are not “entirely” effective and successful.
For example, some of the known reasons why customers abandon their carts are:
However, the reason for cart abandonment will vary with individual customers.
And most companies have no clue NO CLUE WHY CUSTOMERS ARE LEAVING THE SITE AFTER ADDING ITEMS TO THEIR CART.
Now and then, they do the cart page optimization process to ensure that they are following the best practices.
However, to understand the real reason,
However, some of the popular cart recovery solutions such as cart abandonment emails, exit-intent popups, push notifications, SMS, Facebook Messenger, WhatsApp notifications, live chat, AdWords retargeting do not provide that opportunity.
This chapter explores more on this and provides a holistic view of the pros and cons associated with popular cart recovery solutions and WHY THE IDEAL SOLUTION TO REDUCE CART ABANDONMENT SHOULD BE CONVERTING CUSTOMERS BEFORE THEY LEAVE THE SITE. 👉 Get the eBook.
Chapter 2: What Makes Conversational Chatbots Unique
Conversational Chatbot (also known as AI chatbot) is programmed with NLP (Natural Language Processing) and ML (Machine Learning) technologies and they have a better ability to understand your customer’s inputs (even if there are typos), carry out human-like conversations, learn their needs, and personalize the shopping experience in real-time.
Deploying them on the eCommerce sites helps customers to instantly ask questions and get the answers. Further, it allows companies to send personalized messages to customers with limited-time deals and influence them to finish the transaction process.
This chapter explains the evolution of chatbots, their business impact, the difference between rule-based chatbots and conversational chatbots. 👉 Get the eBook.
Chapter 3: 10 Step Plan to Reduce Cart Abandonment with Conversational Chatbot
Chatbot helps trigger instant messages to customers who leave the cart page after adding items to the cart. For example,
The above-mentioned chat conversations are some of the examples to reduce cart abandonment using conversational chatbots.
In this chapter, you will get a detailed 10-step plan to trigger personalized chat messages to your customers using conversational chatbots and influence them to complete the checkout process. You can also view the chat conversation workflows to learn how the conversations are made with the customers. 👉 Get the eBook.
Cart abandonment is one of the major problems that affect conversion rates. By reducing the number of customer abandon carts, you can significantly improve your website conversion rates and drive more revenue.
However, to do it effectively and successfully, you need to invest in the right solutions/tools.
Conversational AI chatbots are a better bet than other cart recovery solutions because,
Download the free eBook to get detailed information
To learn more about RoundView cart assistant conversational chatbot and how it reduces the cart abandonment rate by 35%, schedule a demo with us.
The insights you get in our 10-minute demo can help you understand how to recover abandoned carts cost-effectively and successfully.
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