Two Drop-Off Points. One Conversion Goal.
In eCommerce, the customer journey has two critical failure points: Search Abandonment and Cart Abandonment. Both can silently erode revenue, yet many businesses don’t give them equal attention.
🔍 What Is Search Abandonment?
This happens when visitors can’t find what they’re looking for via search, filters, or categories and leave before adding anything to the cart. This early-stage drop-off affects up to 50% of potential buyers and often goes unnoticed.
🛒 What Is Cart Abandonment?
Happens after the customer has already made a product decision. They add items to their cart but leave before completing the purchase due to reasons like shipping costs, slow checkout, or distractions. It’s later in the funnel, but not necessarily the most significant source of revenue loss.
This webinar examines both drop-off points, using data from 1,000+ eCommerce businesses with $2M+ in revenue, and shares strategies to fix each.
