In recent years, Account-Based Marketing (ABM) has become an indispensable part of leading B2B companies because of its higher returns on investment. ABM helps businesses of all sizes to focus their marketing efforts on the accounts that matter the most. While the benefits of an Account-Based Marketing strategy are undeniable, there needs to be much clarity around how to put ABM to work for a business.

This ebook aims to cover in graphic details the basics of account-based marketing and how to reap long-term revenue benefits through ABM.

Here’s a preview of what’s inside the ebook:

  • The paradigm shift in the focus from traditional marketing to account-based marketing
  • The basics of Account-Based Marketing and why it’s important for B2B businesses
  • A 10-point checklist to determine if your business needs an ABM program
  • The ABM differentiator, its key benefits, and organizational alignment with sales and marketing teams
  • Effective strategies and best practices to put ABM to work for you and maximize marketing outcomes