A good eCommerce site should provide a smooth and contextual journey for customers that enables them to find their desired products easily and complete the checkout process without any hassle. It should also make customers return to their site repeatedly and build more loyalty.

To achieve this, eCommerce companies must do three things:

1. Personalize the shopping experience in real-time

2. Answer customers product questions and concerns instantly

3. Show care, empathy, and create strong value

In simple words, they should try what Netflix is doing to engage and retain customers on their site.

In this guide, you will learn:

  • The need for personalization on eCommerce sites
  • Why should we take Netflix’s personalization method as an example
  • 8 use cases for personalized product recommendation in eCommerce
  • What makes conversational chatbots a powerful and cost-effective tool for personalization

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This guide will be highly useful for eCommerce marketers, store owners, entrepreneurs, business strategists, and everyone who aspires to do personalization on their websites.