A good eCommerce site should provide a smooth and contextual journey for customers that enables them to find their desired products easily and complete the checkout process without any hassle. It should also make customers return to their site repeatedly and build more loyalty.
To achieve this, eCommerce companies must do three things:
Personalize the shopping experience in real-time
Answer customers product questions and concerns instantly
Show care, empathy, and create strong value
In simple words, they should try what Netflix is doing to engage and retain customers on their site.
In this guide, you will learn:
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This guide will be highly useful for eCommerce marketers, store owners, entrepreneurs, business strategists, and everyone who aspires to do personalization on their websites.