Use case #1: Rapid product discovery
Overview: Product finding is the process of helping customers find the right product that best fits their needs. It saves your customers’ time, increases engagement, and avoids purchasing wrong products that can result in returns, refunds, and poor customer satisfaction.
Problem: E-commerce brands selling a large number of products with vastly different features and specifications fail to leverage product finder tools and they list most of the items on the menu section that can bring analysis paralysis to users and make them disengage before finding the right product.
Impact: Studies show 39% of purchasers are influenced by a relevant search. 48% of consumers spend more when their experience is personalized.
Solution: RoundView conversation acceleration platform helps your customers find the right product by striking two-way contextual conversations using the RoundView chatbot and RoundView product finder and speed up their buying decisions.
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Use case #2: Overcome browse abandonment
Overview: Browse abandonment is when a shopper searches your offerings but leaves the site without adding any product to the cart. RoundView helps overcome this problem by proactively engaging your customers with contextual conversations.
Problem: Window shoppers and buyers who are in the early stages of their buying cycle are the ones who indulge in browse abandonment. It means that you need to put your best foot forward, engage with them and nudge them to towards a decision to purchase.
Impact: Studies show that 42% of revenue comes from browse abandonment nurturing campaigns hence it is important to invest in the right tools that can target and nurture such shoppers.
Solution: Join them in a conversation with RoundView. Learn their needs. Promote coupons and discounts and nudge them to add items to the cart.
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Use case #3: Checkout assistance
Overview: Checkout assistance is the type of virtual assistance that is activated when your customers abandon checkout once the payment process is initiated. RoundView conversational platform answers the problems faced by your customers during checkouts and enables them to complete the transaction.
Problem: Some of the common reasons customers abandon the checkout are surprise costs and charges, complex processes, limited shipping options, lack of preferred payment methods, and errors on the page.
Impact: Studies figured out that cart and checkout abandonment account for up to 70% of loss in sales on average.
Solution: Checkout abandonment represents lost revenue and marketing efforts. To overcome this, the RoundView conversational AI platform helps users with much-needed information during checkout and enables a hassle-free transaction.
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Use case #4: Abandoned cart recovery
Overview: Cart abandonment is when a buyer adds items to the cart during browsing but leaves the site without completing the purchase. RoundView reminds your buyers about the items left in the cart and nudges them to complete the purchase.
Problem: Some of the reasons for cart abandonment are lack of the right product information while browsing, high additional costs, forced account creation, slow delivery, and limited shipping options.
Impact: Based on 41 studies conducted by different research companies, on average, 70% of customers will leave after adding an item to their cart causing e-commerce companies to lose USD 18 billion in yearly sales revenue.
Solution: RoundView conversational AI platform provides the right information about the product as they converse with the platform prior to initiating the checkout process, provides the relevant offers defined by you, and helps reduce cart abandonment.
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Use case #5: Automate answers for common questions
Overview: Automating answers for your customer’s common questions helps save time, reduces the burden on support teams, and scale according to the growing business needs. RoundView conversation acceleration platform helps customers self-serve their common questions and creates greater customer satisfaction.
Problem: Many companies rely on rule-based chatbots that get stuck when customers ask complex questions. It results in customer frustration and low brand affinity.
Impact: 30% of US consumers rate AI chatbot interactions as “very effective” in dealing with customer service issues.
Solution: RoundView conversational AI platform helps solve your customer’s common questions with pre-defined programs and enables you to automate 80% of their queries thus saving a lot of time and yielding greater customer satisfaction.
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Use case #6: Improve upsells and cross-sells
Overview: RoundView conversational AI platform helps you to base on upsells, cross-sells, subscription renewals using conversations.
Problem: Most websites use conventional ways of showcasing products and leave customers to decide. Since there is no way to nudge their buying decisions for choosing high-priced products or complimentary products, businesses lose additional revenue.
Impact: Upselling and cross-selling make as much as 35% of revenue and upsells are 68% more affordable than acquiring a new customer.
Solution: RoundView conversation acceleration platform influences your customers to opt for higher-end products or add related products to the cart by stating the real value like your in-house sales reps.
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