Why B2B brands switch to Account Based Marketing (ABM)?

In a traditional marketing campaign, you target all your website visitors with generic content and wait for them to act. Account based marketing helps you identify your visitors, discover high-value accounts, and engage them with personalized campaigns.

switch to Account Based Marketing
switch to Account Based Marketing


87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI (ITSMA)


91% of companies using ABM increase their average deal size, with 25% reporting an increase of +50% (SiriusDecisions)


208% increase in revenue witnessed by companies using ABM (MarketingProfs)


82% of B2B marketers said ABM greatly improves sales and marketing alignment (LinkedIn)

RoundView’s Account Based Engagement Platform – Key Capabilities

Align your marketing and sales teams

RoundView account-based engagement platform is built for sales, marketing, and customer success. Uncover rich data on the potential accounts, integrate teams to perform efficiently, optimize customer engagement, and win accounts.

Create account specific landing pages

Create, nurture, and accelerate engagement at scale with landing pages that are thoroughly optimized with highly relevant content, images, CTAs, and resources.

Deliver Hyper-Personalized Experience

Reap the benefits of content personalization and drive optimal engagement with every account. Achieve account-level personalization and tailor content based on every buyer’s behavior, real-time intent, category, and more.

Segment dynamically and run ABM campaign

Run hyper optimized campaigns with the best-fit accounts that are segmented based on various combinations of attributes. Place your target accounts in the most relevant campaign segments to maximize your outcomes.

Omnichannel engagement

Create a rich pool of marketing content to engage the buyer accounts at every stage of their purchase journey across all channels. Take advantage of smart features like push notifications and pop-up forms.

Insightful experiments and personalized ads

Launch A/B testing experiments and configure your ad campaigns based on the outcomes. Get resourceful budget insights and identify the accounts that matter the most where you need to focus your spending.

Want to know the high-value accounts visiting your website now?

Schedule a demo and witness for yourself!

How does RoundView’s ABM Platform work?

Pinpoint your Leads

Pinpoint your Leads

Take advantage of a wide range of tools to identify and filter your high-value leads with precision and accuracy.

Launch customized campaigns

Launch customized campaigns

Execute personalized B2B campaigns by selecting your daily budget, duration, and channel. Measure the engagement and optimize accordingly.

Upload targeted ads

Upload targeted ads

With support for JPG, PNG, and HTML5 files, you can upload display ads – personalized for each target account and decision-makers.

Give your B2B business the revenue boost it deserves

Leverage accurate targeting and account-based engagement to increase conversions and ROI

Start your free trial